Over and over again I personally experienced how powerful relationship marketing is.
It began 22 years ago with my first collaboration with another business owner who served my ideal clients.
He endorsed my service to his customers, and I reciprocated. As a result, we both got new customers...for free. Which means our profit margins were bigger on every sale.
But there was something else...another huge, unanticipated benefit...
These new customers became some of my BEST customers over time. Why? Because of the powerful endorsement (referral) from someone they already knew, liked and trusted.
That trust was transferred to me.
There was no skepticism or uncertainty on their part. They believed in me because the business owner who referred them to me, believed in me.
And because they believed and trusted me, they executed on my instructions...and got great results. So they bought more and more from me over time.
The point is this: referred customers make the best customers.
Over the years since that first collaboration, I've done dozens and dozens more collaborative referral marketing campaigns with other business owners.
Each and every time I got more new customers, made more money, and my business grew.
That's not hype, or an over-generalization. I've never had a collaborative referral arrangement with another business owner that wasn't productive and profitable.
Not even once.
That's why I love referral marketing - and why I put so much time and effort into creating what I believe is the ultimate referral marketing system for local service business owners: Local Referral Team.
I've helped over 7,200 local service business owners get more clients and make more money since 1998. Below you can see some of their comments about me, and the quality of work I do.
I made the Inc 500 list of fastest growing privately owned companies in America two years in a row and won Dan Kennedy's prestigious "Marketer of the Year" award.
That middle picture is Dan Kennedy and me on our way out to dinner. And the pic on the right is me presenting at his event. Dan Kennedy is the greatest direct response marketer of the last 45 years. And he's been my most influential mentor.
But what I'm most proud of is my track record of always operating with honesty and integrity, and producing super high-quality products that get results for my customers. I actually give a damn about my customers and the results they get - which shouldn't be a distinguishing trait - but it is these days.
NOTE: These Facebook reviews are from the last major referral marketing program I released, called "The Referral Challenge". Local Referral Team is new, so I'll add testimonials and reviews of LRT shortly.
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